How We Increased Boomplay Musics User Engagement by 75%

Boomplay Music, a leading music streaming service in Africa, faced increasing competition in the digital entertainment space. Despite having a robust platform and extensive music library, they struggled with user engagement metrics and needed to increase active users and session duration. The challenge was to develop a comprehensive digital marketing strategy that would: 1. Increase daily active users and user engagement 2. Expand their user base in key target markets 3. Improve app download and retention rates 4. Establish stronger brand recognition in a competitive market

We developed a multi-faceted digital marketing strategy that combined social media campaigns, influencer partnerships, and targeted advertising. Our approach included: 1. Data-driven user persona development to better understand target audiences 2. Strategic partnerships with 25+ music influencers across multiple African markets 3. Regionally targeted social media campaigns highlighting local artists and music genres 4. Programmatic advertising focused on high-value user acquisition 5. In-app event promotions and personalized user engagement strategies